The Manifesto

Forging A New and Beautiful Place for Written Publication

1.1 Introduction

Interesting Or Not is a new platform for written publication. It is the new platform for writing, reading, and finding interesting written content. Our mission is to create a space where the creation, reading, and discovering of interesting and inspiring content thrive.

1.2 Four Guiding Principles

We start from a few simple, but powerful hypotheses:

1) Uncovering Hidden Writer Talent: There are lots of great writers and could-be writers that most of us will never read. That’s often because they don’t know how to find their readers or what those readers want to read about.

2) Embracing And Guiding Change: We exist in a transitory period where traditional print publications still dominate but are in decline (both in terms of readership and trust), and digital publication and allocation of the written word is still relatively nascent.

3) Leveraging Technology: Much recent natural language technology has not yet been leveraged to connect readers with writers, so we remain heavily reliant on old means for allocating information.

4) Meaningful Engagement: Great writing is about meaning. How it resonates with the reader's own understanding and conception of meaning. Interesting Or Not is aimed at generating meaningful engagement between readers and writers.

These are the few simple, but powerful ideas that underpin much of what Interesting Or Not is about.

Hablik's Mont Blanc (1906): finding the sublime amongst the unknown.

1.3 Putting Ideas Into Action

Interesting Or Not is, however, about much more than a few macro ideas. It is about helping readers and writers connect more and generate great content that people want to read, for net benefit.

We are here to help and serve great early-stage writers so they can find their most interested readers. We're looking to change it. We are helping writers align with their readers so they can write great content, find people that love it, and earn. The below gives you an idea of what we are, and what we stand for:

2.1 Our Core Ideas And Belief

We believe in the power of great writing and great writers.

In a world where content is consumed rapidly and thoughtlessly, we believe in the enduring value of ideas that challenge, provoke, and inspire. That, after all, is how great culture is made and preserved. Writing isn’t just words on a screen—it’s a conversation, a journey, and a form of art that deserves to be nurtured and celebrated. Interesting Or Not is helping both readers and writers embrace that journey.

We believe readers deserve better.

The internet overwhelms us with content, but the abundance of information doesn’t mean it’s meaningful - or indeed useful to us. We believe readers shouldn’t have to sift through the noise to find something that resonates. We exist to bring them the words, thoughts, and stories that make them think, feel, and act. And, importantly, to help writers create great content for them.

We believe writers deserve more.

Equally, too many talented writers remain unseen, unheard, and undervalued. Too much writer capital is wasted. Writers are creating brilliant work, but it’s being buried. Writers deserve to be recognized, respected, and rewarded for their craft. They shouldn’t have to guess what readers want — they should know. We're helping them so that they can know.

We believe connection fuels creativity.

Writing doesn’t happen in isolation. It’s a response to the world, to ideas, and to readers. At Interesting Or Not, we believe that by connecting writers directly with their most interested readers, we can help elevate both the writing and reading experience. When writers know their audience, they create with greater purpose, confidence, and impact.

We believe in the future of thoughtful content.

Our world needs more than surface-level engagement. It needs depth, nuance, and creativity. We believe in curating content that matters—writing that makes us pause and reflect, rather than scroll and forget. By championing thoughtful content, we aim to create a space where the best ideas can thrive.

We believe that storytelling should evolve.

Storytelling is as old as humanity itself, but the way we tell stories must evolve. Interesting Or Not represents the future of storytelling, where the digital age meets the art of writing, and where audiences and writers come together to create something more profound.

We believe in challenging the status quo.

We are here to disrupt the traditional models of content creation and consumption. We reject the notion that popularity defines quality. Instead, we prioritize curiosity, engagement, and depth. Our platform is built on the belief that quality writing has a place, and it’s up to us to amplify it.

We believe in curiosity as a compass.

Curiosity is the engine of discovery. It’s what drives us to learn, explore, and grow. We believe that by harnessing curiosity—both in writers and readers—we can create a platform that not only fosters creativity but also helps shape the future of content.

Interesting Or Not is more than a platform. It’s a movement. A movement to reclaim the value of writing, to strengthen the bond between writers and readers, and to ensure that the stories worth telling are the stories that get told. Together, we can make the digital world a little more interesting—and a lot more thoughtful.

We believe that thoughtful and engaging content is vital.

Works of writing determine the course of history. The biblical writings held sway for several centuries. Nietzsche swept much of the western Christian orthodoxy away. Several wars ensued and millions died on the continent. Words matter. Good writing does, too.

We believe that thought and idea chambers are natural, and should be challenged delicately.

Writing and communication is an inevitably human affair. The unavoidably truth is that there are better angels and worse devils to our nature. The tools we use to communicate are vital, therefore. Interesting Or Not traverses that delicate balance.

LLMs are not a threat

We believe that LLMs are not a threat to truly great human writing. Instead, we believe that LLMs are the opportunity to unveil what truly great human writing is. Human-centric writing has a powerful richness that encapsulates what it is to be human. It captures what each individual's experience is like.